Custom programs. Every engagement is scoped to fit.
Pricing is custom to your program. No two executive thought leadership engagements are identical. Before we can propose a program, we need to understand a few things: how many executives you're looking to enroll, what cadence makes sense for your goals, and whether your distribution strategy calls for mainstream publication placement, LinkedIn, or both.
Three questions we'll work through together
How many executives?
Programs are scoped per executive. Whether you're starting with one leader or looking to build authority across your entire C-suite, the number of executives shapes the scope and structure of the engagement.
What cadence are you looking for?
Some executives want a flagship article every 60 days with a monthly LinkedIn newsletter. Others prefer a higher or lower frequency. We build the cadence around what's sustainable, strategic, and aligned with your visibility goals.
What does distribution look like for you?
Do you want earned placement in mainstream tier-1 publications — alongside a LinkedIn newsletter? Or is LinkedIn your primary channel right now? Each path calls for a different program design.
Core deliverables, regardless of size
Earned placement in tier-1 outlets
Ghostwritten in your voice, aligned to your themes
Structured conversation to extract your thinking and keep content authentic
Your narrative memory — built over time and refined with every cycle
Expert ghostwriters, enhanced by AI — your voice, always
Every program starts with a 45-minute onboarding call to capture your voice, map your editorial calendar, and build your platform distribution strategy.
Executive thought leadership delivers both direct revenue impact and strategic value that compounds over time.
Speaking invitations, podcast appearances, advisory requests, and partnership inquiries that trace directly to your published content.
Prospects who encounter your thought leadership arrive pre-sold on your expertise, reducing time from first contact to close.
Top talent wants to work for recognized leaders. Visible thought leadership attracts better candidates and reduces recruiting costs.
Investor confidence grows with executive visibility. Thought leadership signals market leadership and reduces perceived risk.
Unlike advertising that stops working when you stop paying, thought leadership builds permanent assets. A tier-1 article published today will rank in search results for years. Each publication reinforces the others, creating a portfolio of credibility that strengthens with every addition. Most clients report that the value of their thought leadership program increases the longer they maintain it—authority compounds, but only if you stay consistent.
We believe in transparency. Here's what falls outside our core offering regardless of program size.
We focus exclusively on earned media. No sponsored content, advertorials, or pay-to-publish arrangements.
We provide newsletter content and supporting posts, but don't manage daily social media accounts.
Launching or producing your own podcast requires specialized resources we don't provide.
Full-length books require a different engagement model. We do not handle publishing in house, but can discuss referrals for book publishing or guidance on self-publishing if needed.
We are not a standard PR agency. Our programs do not follow a mass pitch model. Every placement we pursue is based on narrative fit and editorial merit.
We prioritize credibility density over posting frequency. If you need daily content, we may not be the right fit.
Executive thought leadership isn't one-size-fits-all. A solo founder building personal brand and a Chief Revenue Officer activating a five-person C-suite have fundamentally different programs. The number of executives, the cadence, and the distribution mix all shape the engagement. We build the program around your goals, then scope accordingly.
Mainstream distribution means earning placement in tier-1 publications — alongside your LinkedIn newsletter. It's a broader footprint, higher authority signals, and more AI citation surface area. LinkedIn-only programs center your newsletter as the primary owned channel, with a tighter, more consistent cadence. Both are valid depending on your goals and timeline.
Most of our programs carry a three-month minimum commitment. Thought leadership takes time to build — the first month focuses on voice capture and strategy, and months 2-3 see your first publications and content pipeline activation. A shorter window doesn't allow enough time to see the compounding take hold. Most clients continue well beyond the minimum once they see the effect.
The ROI compounds over time. Direct benefits include inbound business opportunities, speaking invitations, and media requests. Indirect benefits include shorter sales cycles (prospects who know your thought leadership convert faster), improved recruiting (talent wants to work for recognized leaders), and increased company valuation (investor confidence grows with visible executive authority).
Multi-executive programs are common and we scope them together. Each executive gets their own voice profile and editorial calendar. We can coordinate publication themes across the leadership team so they reinforce each other — or keep each executive's narrative entirely distinct, depending on your strategy.
Yes. After your initial commitment period, you can pause or cancel with 30 days notice — unless you've engaged in a 6 or 12-month program, in which case the terms of your specific agreement apply. Many clients pause during major company transitions and resume when ready. Your Content OS and voice profile are preserved during pauses so you pick up right where you left off.
During onboarding, we submit you to our anchor platforms — Forbes, Entrepreneur, Fast Company, Rolling Stone, and Newsweek Expert Forum. Upon pre-approval or acceptance, you'll have right of first refusal to select between available opportunities. For select tier-two platforms pursued on an opportunity basis, we'll advise based on your narrative strength and editorial fit.
Every placement we secure is earned through editorial merit. Here's how we structure the platforms we pitch and pursue on your behalf.
These are the platforms we anchor and pitch to as a standard part of your program.
Based on narrative strength and editorial fit, we may pitch select platforms on an opportunity basis.
Stop producing content. Start building systems that compound.