Tom Popomaronis
What He Builds
Authority as Infrastructure
The brain-as-operating-system model: capture an executive's thinking once, then distribute it everywhere. 45 minutes of input becomes a steady stream of publication-grade content — not a one-off campaign that expires.
Answer Engine Optimization
Structuring executive content to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews — the difference between being ranked and being the answer. Well-placed structured content can surface in AI search in as little as 58 minutes.
Prolific, Credible Writing
1,000+ articles across Forbes, CNBC, HBR, Entrepreneur, and Inc. since 2016 — the editorial credibility and media relationships that get executives placed in the publications AI engines trust most.
Writing
Tom has been shaping conversations on leadership, AI, and innovation since 2016 — as a contributor, columnist, and advisory-council member across the publications that define business thought.
How He Thinks About It
Executive authority should be built like infrastructure. Not a campaign, not a burst of posts — a durable system that compounds. The brands winning the AI search era treat their executives' public narrative as an asset with a balance sheet, not a marketing expense.
Time-to-Edit is the metric that matters. The goal isn't to take more executive time — it's to drive the executive's editing time toward zero. A great system hands them something already in their voice, already publication-ready, so 45 minutes of input goes further than a month of meetings.
AI accelerates; humans direct. Phantom IQ is AIaaS — advanced AI workflows steered by Context Engineers, the humans who hold the editorial standard and strip the artifacts that make AI content sound like AI. The technology scales the work; the human guarantees it's worth reading.
Narrative debt compounds quietly. Every quarter an executive isn't actively shaping their public narrative, competitors are filling that space in the answers buyers get from AI. The cost is invisible — until a prospect asks ChatGPT who the experts are, and your name isn't in the response.
Built with Kindyl Duncan
Phantom IQ is a two-person founding team. Tom brings the editorial credibility and media relationships that get executives placed. Kindyl Duncan, Co-Founder & COO, brings the operational architecture and editorial systems that make it scale across 5–21 concurrent programs.
Meet the full team →Work with Tom and Kindyl
If you're a CMO, CCO, or communications leader looking to build executive authority that AI engines actually cite — Phantom IQ is built for exactly this.
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